Harwood Interiors
A luxury editorial website for a UK maker of bespoke curtains, blinds and soft furnishings: a services mega menu, interactive guides to curtain headings and hardware, project galleries for commercial and residential work, and an enquiry form that sorts every lead.
Hover a screen to scroll the page
Overview
Harwood Interiors makes bespoke curtains, blinds and soft furnishings at its own manufacturing facility in Lancashire, for hotels, care homes, residential developments and private homes.
I designed and built the website as a custom WordPress theme: a quiet, editorial site with a services mega menu, a collection you browse like a showroom, interactive guides to curtain headings and hardware, project galleries with a lightbox, and an enquiry form that tells the team what each client needs before they reply.
- Client
- Harwood Interiors
- Industry
- Interiors and soft furnishings
- Location
- United Kingdom
- Year
- 2026
- Services
- Website design
- Custom WordPress theme
- Mega menu and navigation
- Project galleries
- Enquiry forms
- Performance optimisation
Built for every screen
The same site, laid out for each screen. Drag the edge of the window or pick a device. Hover the screen to scroll the whole page.
On real devices
The challenge
Harwood's work is made to measure, and it sells to two very different clients: commercial buyers furnishing hotels, care homes and developments, and homeowners furnishing a single room. The website had to look as considered as the work, explain a service full of choices, and turn a visit into a consultation.
As premium as the product
Every curtain is made to measure, so a template site would undersell the work. The design had to feel like a high-end interiors brand from the first screen.
Two kinds of client
Commercial buyers and homeowners look for different things, so each needed a clear route from the menu to their own projects and an enquiry.
A service full of choices
Headings, linings, tracks, poles and blind types all change the result. Clients needed a simple way to compare them before a consultation.
Enquiries worth answering
Every project starts with a conversation, so the site had to collect enough detail for the team to reply properly the first time.
Present Harwood as a premium bespoke interiors brand, make every service easy to understand before the first call, and turn visits into well-qualified enquiries.
Site structure
The collection and the two project pathways sit one click from every page, with the company story and the process close behind.
- Services overview
- Curtains & Sheers
- Blinds
- Accessories
- Commercial projects
- Residential projects
- About
- Our process
- Contact
- Project enquiry
- Privacy policy
- Terms & conditions
What I did
Services opens into one panel: the collection on one side (curtains and sheers, blinds, accessories) and the two project pathways on the other, so a hotel buyer and a homeowner each see their route from the first click.
On the home page, picking curtains and sheers, blinds or accessories swaps the photograph and description in place, with a link straight to that service.
Each curtain heading (pencil pleat, pinch pleat, wave and eyelet) and each track or pole has its own slide with a photograph and the points that set it apart, so clients can compare options before the consultation. The curtain and blind pages also answer the questions clients ask most.
Commercial and residential work each have their own page and gallery. Any photograph opens in a lightbox, so clients see the finish up close.
A dedicated page sets out all six stages, from the first consultation and fabric selection to the site survey, quotation, manufacture and installation, so clients know what happens and when.
The project enquiry asks for the service needed, whether the work is residential, commercial or trade, and how the client prefers to be contacted, next to the phone number, email and opening hours.
Brand
Warm, quiet and editorial: ivory and clay backgrounds like natural linen, walnut and antique gold for actions and detail, deep navy for contrast sections, Cormorant Garamond for headings and Manrope for everything you read.
Aa
Cormorant Garamond
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Manrope
The pages
Pick a page, then scroll inside the window to explore it from top to bottom.
Results
Lighthouse performance
Full-bleed interior photography on every page, with the largest image painting in 0.7 s on desktop.
project pathways
Commercial and residential clients each get their own page, gallery and route to an enquiry.
details on every enquiry
Service, client type and preferred contact method arrive with every lead, so the team knows what each client needs before replying.
What it means for the client
- A brand that matches the work
Editorial serif type, a warm natural palette and large photography present Harwood as the premium maker it is.
- Easier decisions
Clients can compare headings, hardware and blind types, and read answers to common questions, before they call.
- Better first conversations
Enquiries arrive with the service, client type and contact preference already filled in.
- Room to grow
Built on WordPress with a custom theme, so new services and project galleries can be added as the business grows.
Speed
A photography-led site, cached and lazy-loaded with WP Rocket, that paints its largest image in 0.7 seconds. These are Lighthouse scores for the home page.
- First Contentful Paint
- 0.4 s
- Largest Contentful Paint
- 0.7 s
- Total Blocking Time
- 10 ms
- Cumulative Layout Shift
- 0
- Speed Index
- 1.0 s
Lighthouse 12.8.2, emulated desktop, initial page load
The stack
The tools behind the build, and what each one does on the site.
- Custom themeA theme written from scratch for Harwood, with no page builder: the mega menu, collection showcase, heading and hardware guides, project galleries and lightbox are all part of it.
- WordPressPages, services and project galleries in one place, ready for new work as the business grows.
- PHPCustom templates for every service and project page.
Fluent FormsThe project enquiry form, with the service, client type and preferred contact method on every lead.
