Let’s Toko
A bilingual wholesale catalogue for a Belgian supplier of Asian ingredients: 178 products in 17 categories, business registration with manual approval, and pricing that matches each approved customer's category automatically.
Hover a screen to scroll the page
Overview
Let’s Toko supplies authentic Asian ingredients to restaurants, caterers and food businesses across Belgium, from sauces, spices and noodles to frozen dim sum and fresh produce.
I designed and built the site on WordPress and WooCommerce as a professional catalogue rather than a shop: every product with its article number and price, filters and category tabs to find things fast, a registration flow for businesses with manual approval, category-based pricing for approved accounts, and the whole site in English and Dutch.
- Client
- Let's Toko
- Industry
- Food wholesale
- Location
- Belgium
- Year
- 2025
- Services
- Website design
- WooCommerce catalogue
- B2B registration and pricing
- Product filters
- English and Dutch site
Built for every screen
The same site, laid out for each screen. Drag the edge of the window or pick a device. Hover the screen to scroll the whole page.
On real devices
The challenge
Professional kitchens order differently from home cooks. They need to find specific products quickly, see the trade price that applies to them and order the way they already do, by phone or WhatsApp. A standard web shop with a cart and checkout would have fought how Let's Toko actually works.
A large, changing range
Hundreds of products across frozen, dry and fresh goods had to stay easy to browse as new lines arrive.
Prices by customer type
Restaurants, caterers and shops buy on different terms, so pricing had to follow the customer, not just the product.
Two languages
Belgian kitchens work in Dutch and English, and the whole catalogue had to work in both.
Ordering the way kitchens do
Chefs order by phone and WhatsApp, so the site had to support that instead of forcing a checkout.
Give professional kitchens a catalogue they can search in seconds, show each approved business the right price automatically, and keep ordering personal, by WhatsApp, email or form.
Site structure
A catalogue anyone can browse, and a clear path for businesses to register and get their pricing.
- Our products
- 17 main categories
- Product pages
- B2B / Restaurants
- Register as a business
- Delivery information
- B2B FAQ
- About us
- Contact
- My account
What I did
The homepage says who Let's Toko supplies and how, with buttons to view products or register as a business customer, and a strip of key facts: free delivery in Limburg, collection at the shop, trade pricing and the size of the catalogue.
The B2B page explains what businesses get: authentic ingredients, delivery for professionals, business pricing once approved and reliable supply, with delivery terms at a glance.
A short B2B FAQ covers who can register, how pricing works, delivery areas and how to place an order.
Every page, menu and product is available in Dutch as well as English, with a language switch in the header.
Brand
Built around the hand-lettered logo: chilli red for every action and price, deep soy brown for the footer, and a clean grey and white catalogue that lets the product photos do the work, all in Manrope.
Aa
Manrope
The pages
Pick a page, then scroll inside the window to explore it from top to bottom.
Results
products online
Each with its article number, category and price, ready to browse.
main categories
From sauces and spices to frozen dim sum and drinks, with subcategories inside.
languages
English and Dutch across the menu, product pages and registration.
What it means for the client
- Find any product fast
Categories, tabs, filters and search make a large range easy to navigate.
- The right price for each business
Approved accounts see pricing for their customer category automatically.
- Ordering stays personal
Every product has a contact-to-order button, and orders go through WhatsApp, email or the contact form, the way kitchens already order.
- Easy to keep current
New lines are added in WooCommerce and appear in the right category straight away.
The stack
The tools behind the build, and what each one does on the site.
- WooCommerceThe full catalogue with article numbers, categories and prices, used as a catalogue rather than a checkout, with role-based pricing that shows each approved business its category price.
- WordPressPages, delivery information and the B2B FAQ, plus custom contact-to-order buttons on every product.
TranslatePressEnglish and Dutch across the menu, products and registration.- ElementorThe homepage and B2B landing pages.
Fluent FormsThe contact form for orders and questions.
