Duragran FX
A bold, industrial website for a polyaspartic floor coating system and roofing patch kit: it explains why the coating beats epoxy, shows where it is used, puts the warranty front and centre, and backs it all with a gallery of real installs.
Hover a screen to scroll the page
Overview
Duragran FX is a single-day polyaspartic coating system for concrete floors, built on the same polyurethane chemistry used on commercial roofs, plus a detail repair kit for roofs and waterproofing. It is installed by approved contractors in warehouses, kitchens, garages, showrooms and parking decks.
I designed and built the website on WordPress and Elementor: a dark, industrial look with safety orange accents, pages for the coating system, the warranty and the patch kit, a large project gallery and a contact form for quotes.
- Client
- Duragran FX
- Industry
- Floor and roof coatings
- Location
- United States
- Year
- 2025
- Services
- Website design
- WordPress development
- Product pages
- Project gallery
- Contact and quote forms
Built for every screen
The same site, laid out for each screen. Drag the edge of the window or pick a device. Hover the screen to scroll the whole page.
On real devices
The challenge
Most buyers already know epoxy floors, and they know epoxy chips, peels and yellows. Duragran FX needed a site that explains, quickly and convincingly, why a different coating is worth it, and proves the claims with real installs and a written warranty.
A technical product
Polyaspartic chemistry, UV stability and flexibility had to be explained without losing facility managers in jargon.
Beating the default
Epoxy is what most buyers expect, so the site had to compare the two directly and honestly.
Proof, not promises
Durability claims needed evidence: industry standards, typical applications and photos of finished floors.
Two products, one brand
The floor coating and the roof patch kit serve different buyers but had to sit under one clear brand.
Show why Duragran FX beats epoxy, prove it with real projects and a clear warranty, and turn interest into quote requests.
Site structure
Every page answers one buyer question, from what the coating is to whether it is covered.
- Home
- Coating system
- Finish options
- FAQs
- Warranty
- Gallery
- Patch kit
- Installation instructions
- Quote and warranty form
What I did
The homepage opens with the core claim: floors installed in a single day, tougher than epoxy, with a no-crack warranty, and one clear button to get in touch.
A short section explains the technology in plain points (cold-applied, no flames or odours, self-levelling, UV-stable) above a row of industry partner and standards logos.
Typical applications, from warehouses and automotive bays to commercial kitchens, healthcare labs and parking decks, sit next to the warranty badge.
The warranty page sets out exactly what is covered and what is not, so contractors and owners know where they stand before they buy.
The roofing patch kit gets its own page with product highlights, everything in the kit, compatible surfaces and step-by-step instructions.
A large gallery of finished installs (kitchens, washrooms, stairs, fire stations and warehouse aisles) shows the coating in real buildings.
Brand
An industrial palette taken from job sites: asphalt black and concrete grey for the base, safety orange for every action, and warm rust and sandstone from the coatings themselves, set in Bricolage Grotesque.
Aa
Bricolage Grotesque
The pages
Pick a page, then scroll inside the window to explore it from top to bottom.
Results
pages, each with one job
Home, coating, warranty, patch kit, gallery and contact, each answering one buyer question.
day installs, front and centre
The product's biggest advantage leads the homepage and the coating page.
products under one brand
The floor coating and the roof patch kit share one clear, consistent identity.
What it means for the client
- A clear case against epoxy
Side-by-side advantages help buyers see why the coating is worth choosing.
- Proof on every page
Industry logos, typical applications and the gallery back up the claims.
- Fewer warranty questions
Coverage and exclusions are spelled out in plain language.
- Easy to get a quote
Contact details and a quote form are always one click away.
The stack
The tools behind the build, and what each one does on the site.
- ElementorEvery page, from the angled section dividers to the gallery grid, built with Elementor Pro.
- WordPressPages and the project gallery the team can update as new floors are finished.
Fluent FormsThe contact form for quotes and warranty questions.
